Engage People

Mar
12

How Industry Trends Shape Member Expectations

Trends weave their way into the fabric of an industry in many different ways, and through many different channels. One interesting thing to consider is the way in which larger business developments transform our expectations, and therefore change the ways that consumers imagine interacting with organizations. The most impactful expectation trend we are witnessing at the […]

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Mar
08

Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

For many associations, our traditional national conferences are like classic BMWs – four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. Maybe they want something more hip and nimble, affordable but providing solid quality. They might […]

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Mar
01

Before They Get Away: Board Member Exit Interviews

An association volunteer has committed four years of their professional life to serving on your association’s board of directors. They have been involved in the most important decisions that your association has faced over the last four years. They have held innumerable conversations with your association’s members. They have interacted with the association staff and have […]

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Feb
22

Give Your New Member Engagement Program a Makeover

Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively. […]

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Feb
05

Four Ways to Get the Most out of Video at Your Next Event

Imagine being seated in a giant general session room with thousands of conference attendees. The lights go down, the crowd’s excitement builds, and the giant screens light up with….a PowerPoint presentation. Event fail! Everyone instinctively knows that an upbeat and engaging video is a great way to kick off a conference, but few people take the […]

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Jan
30

The #1 Membership Development Mistake—and How to Avoid it

Recently I attended a networking event for a national women’s organization. I enjoyed the people and inquired about membership. When I didn’t get a response I did something most people wouldn’t do: I called their headquarters and found myself speaking with a membership representative. A REAL HORROR STORY: The rep who took my call didn’t ask me any […]

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Dec
12

Why Membership is Everybody’s Business

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member – but it only takes seconds to lose one”. I truly believe that membership is everybody’s business. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, […]

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Dec
05

Belonging to an Association Could Make You Happier

Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership? One that […]

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Nov
21

Back to Basics: Membership Models

Associations exist for their membership. Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. The question of how to build the best membership structure for an association can be daunting, as it suggests an overhaul of how we do things from […]

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Nov
13

3 ways to break down organizational silos

“Silo” has become a buzzword in the association industry. It almost always carries bad connotations, suggesting a culture that stifles connection and collaboration. Silos are groups that emerge in the workplace, in departments, projects or committees, that become so insular they do not share any knowledge or efforts with other silos who may be working on similar […]

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