Engage People

Nov
06

Why association professionals are refreshing their strategies

Interested in great ideas for a successful new year, association professionals are checking out ways to revamp their organizations in this week’s Friday Five — starting with their core purposes, relevant content and dashboard settings. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How […]

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Nov
05

4 LMS features worth having

While in-person training is a fantastic way to build community and transmit information to employees and members, they’re expensive and labor-intensive to produce. Throw in a global pandemic and in-person training becomes less ideal. That’s where an LMS, or learning management system, comes in. An LMS can significantly reduce costs while allowing organizations to create […]

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Nov
04

How a sales funnel approach can help associations attract members

The next time your association is looking for a new way to attract members, try taking a cue from the sales world. Sure, associations don’t operate like corporations or advertising agencies — but that doesn’t mean the sales funnel can’t still be a helpful tool.  Here are tips for using the four stages of the […]

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Nov
03

Why this association CEO recommends two-by-two matrices

As a man who strives to fulfil meaningful missions, Pat Jones — the Executive Director and CEO of The International Bridge, Tunnel and Turnpike Association — is full of great tips and tricks, personal experiences and even a great book recommendation.  His motivation?  “A sense of satisfaction and the result of getting into the flow […]

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Nov
02

What associations can learn from Disney’s simple core purpose

Associations might be the original purpose-driven organizations.  For centuries, associations have brought professionals together to forge connections and share valuable information. This time-honored tradition has held true from 1560, when scholars and teachers gathered to form Naples’ Academia Secretorum, all the way through the present day.  A lot has changed since associations’ earliest moments. In […]

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Oct
30

5 tips to move forward in 2021

Association professionals are gearing up for the holiday season, and many have begun looking into ways to start the new year fresh, as we see in the top articles in this week’s Friday Five. Starting with strategies for planning conferences in 2021, and ending with how to build brand awareness and attract new members, association […]

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Oct
29

5 sneaky ways to ask your members for referrals

All of us have at some point been on the receiving end of a referral campaign, and we all know how annoying it can be to feel like you’re being asked to do the work for an organization.  So, when coming up with our own referral programs, design them with this in mind: If you […]

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Oct
28

Are you a good leader? Then you have these 3 qualities

Good leaders tend to share three key qualities: competence, emotional quotient and adaptability. That’s according to business consultant John Spence, who outlined those attributes in a TEDx talk called “The Leader of the Future” in 2019. A good leader doesn’t have to be a genius, he or she just needs to be competent — both […]

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Oct
27

How free content can build brand awareness and attract new members

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips.  While much of this content is poor quality — riddled with factual errors, uninspiring viewpoints, or outdated information — a significant portion of it […]

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Oct
26

4 ways to attract younger members

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their own careers. The intent […]

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