Engage People

Aug
28

Pandemic pods, virtual volunteerism and more are popular headlines this week

Recognizing your association’s areas for growth, virtual volunteerism and understanding how your association can utilize pandemic pods are the topics association professionals are reading this week. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? We look […]

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Aug
27

Optimize your blog content for search engines in 6 easy steps

As a professional in the digital age, you’ve probably already heard plenty of people talk about search engine optimization (SEO) by now. But just how important is SEO, and if you’re already posting engaging content on your organization’s blog, do you really need to worry about it? Well, according to a study conducted by online […]

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Aug
25

Why associations need to understand their member voice

As an association, your job is to do three things for your members: serve them, offer connections and make them better at what they do. To do that, you must have a keen understanding of what they need, what they want and what they want to work on. An association that has tapped into their […]

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Aug
24

5 signs your association’s strategy needs a refresh

How would you describe your association? Most people would like to belong to a dynamic, innovative and forward-thinking organization that sets a high bar among its peers. Yet many associations lose their way, becoming stagnant, uninspiring and distracted with complicated internal barriers.  If you’ve got the sinking feeling that your association fits in the latter […]

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Aug
21

Engagement tops association headlines this week

Reorganizing your priorities, the art of storytelling and how one association gained a cult following in just six months — these are the top headlines for association professionals this week.  Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. How do we come up with […]

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Aug
21

4 ways for your staff to volunteer virtually

Going from an office of 30 to an office of one can really make a dent in the staff camaraderie.  Teams that used to lunch together now Zoom together, and it’s not at all the same thing.  Due to COVID-19, many employees and employers are still working remotely, staring into the void and having conversations […]

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Aug
20

How a successful association sets goals

Every association needs a road map of goals to get closer to its purpose or mission. But a successful association sets these goals by being crystal clear about expectations and creating ways to monitor progress. You may have heard of the SMART goals. The acronym stands for  specific, measurable, achievable, relevant,  and time-bound. It’s an […]

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Aug
19

3 ways to remotely boost your advocacy engagement

Now more than ever, associations are using their voices to stand up for what they believe in. However, one thing has been holding many back: the inability to gather for their causes. With the social distancing measures put into place due to COVID-19 making advocacy efforts more difficult, many associations have turned to social media […]

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Aug
18

Why your association needs storytelling

The pandemic has changed the way businesses and associations operate. No more in-person events. No more face-to-face meetings.  But in the absence of face-to-face meetings, in the absence of that irreplaceable one-on-one time, you can develop something essential to your association’s success: Your story. Who are you? What does your association do? It’s not just […]

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Aug
17

Want to build a Facebook group? Take our workshop!

When COVID-19 canceled most face-to-face interactions, many organizations began brainstorming how to fill in this engagement gap.  That’s why so many organizations have moved to or doubled down on online communities to connect with their audience. The questions now are how do we successfully run online communities, and is Facebook the best place for them?  […]

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