Engage People

Apr
10

The 7 things your members desperately want from your emails

Any association marketer in charge of email has heard it before from our members: “You send me too many emails!” “Why do I get a different email from you EVERY DAY?!” “I like some of the news you send me, but it’s just too much.” Or, simply, “Unsubscribe.” Here are some ways to avoid getting […]

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Apr
04

Engaging Associations Forum set for July 19-21, 2017

When you step into a conference session, here is the generally expected outcome: Thought leader at the front of the room speaks. Audience members take notes. Audience walks away feeling enlightened. But think back to the sessions you’ve actually attended. As you sat there, I’ll bet you weren’t just simply taking notes. Anecdotes came to […]

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Mar
27

How to hire the best freelancer

If you already know the pros and cons of hiring a freelancer, then you might be ready to set out and actually hire one. The thought can even seem too good to be true: Low cost and talented individuals who need little management or guidance to do stellar work for your association. But wait. Where do […]

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Mar
14

Should you hire a freelancer? Here are the pros and cons

Have you ever had difficulty financially justifying a new hire, despite your staff feeling a little overwhelmed and at max capacity? A full time employee might not be the answer to your staffing challenges. In fact, a full time employee can be a potential risk – if they don’t work out, you’re back to square […]

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Feb
20

Try this creative way to align your national and local chapters

If you work for a national association that also has local chapters, it is extremely important to align these two different but related entities. Doing that can be tricky, especially because the formal and informal relationships between the national (or international) and local levels can take many forms. While there is no panacea, one way […]

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Feb
09

Were millennials dealt a bad hand?

Simon Sinek is the author of the bestselling books, “Leaders Eat Last” and “How Great Leaders Inspire Everyone to Take Action.” He is also, as a turns out, a very compelling speaker. A clip from an episode of “Inside Quest” went viral, and for good reason. In the interview, Sinek lays out the four factors he attributes to […]

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Feb
06

5 marketing trends for associations in 2017

Marketing is one of those disciplines that leaves you feeling one step behind all of the time. Particularly now with the increased use of social media and the hundreds of startups flooding your inbox with digital marketing tools, it’s hard to separate what new marketing techniques are actually being implemented successfully vs. what seems to be trendy purely […]

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Jan
31

How to improve a member’s conference experience, according to members

As part of my research, I’ve conducted a lot of in-depth interviews with members. Most include a discussion about their conference experiences, as it is where members tend to get the most value. Looking at the responses across more than 300 interviews of mostly very engaged members, a handful of typical weak spots in association […]

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Jan
30

Make no mistake: An association is still a business

Calvin Coolidge, 30th president of the United States, famously said, “The business of America is business.” I like to paraphrase this quote to “the business of associations is business” because that is in fact what we are. Non-profit or not-for-profit corporations are indeed corporations; all the 501c statuses are incorporation statuses and, thus, businesses. This […]

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Jan
26

The beginner’s guide to creating video content (on a budget)

As a former film student, it excites me to see video incorporated more and more into the marketing strategies of associations. After all, it’s an extremely effective means of communicating with your current and potential members. But it can be intimidating — and that’s why many are scared to pull the trigger. How do you […]

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