Engage People

Oct
05

How to create a chapter toolkit

This is an excerpt from the free eBook, “How to Create a Project Toolkit for Your Local Chapters” An often overlooked resource at the national level of an association is the value and impact of its chapters. While the relationship between the national and local levels can take many forms, ultimately both share the common […]

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Sep
06

What The Book of Mormon Taught Me About Association Management

Editor’s Note: I attended Sheri’s session at ASAE16 and found the insights from her panelists to be invaluable, so I asked her to write an article summing up the points. For ASAE16 I thought about using a symbol of the Salt Lake City as a metaphor for associations—winter sports, mountains, Mormons. Since I had just […]

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Aug
30

4 Lessons on The Membership Economy

Have you noticed lately how many organizations are joining the Membership Economy? Netflix and Amazon are two obvious examples, but more and more private sector companies are seeing the potential of unlocking a forever transaction through membership. As an association, this is how you’ve been doing things from the very beginning, which is why you’ve had so […]

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Aug
23

The 4 skills associations should be teaching

Marketing associations share best practices for leveraging social media. State bar associations develop sessions on the new statutes. Associations for HR professionals teach about Affirmative Action. We are really good at teaching profession-specific skills. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Life skills that can […]

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Aug
19

Webinar: The membership economy

What do Amazon, Starbucks and Adobe have in common? They have all entered the “Membership Economy,” recognizing the advantage of forging long-term relationships with customers over simple one-time transactions. As an association, you can pat yourself on the back, because you’re well ahead of this curve. However, as private sector companies gain consciousness of the […]

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Aug
03

3 tips to engage millennials

As a Millennial expert, I get this question a lot: How can we get millennials to engage at our association? I remember presenting at a direct marketing conference and getting a similar — and almost desperate — question from the audience about how to get millennials to listen to their marketing messages. My answer was […]

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Aug
02

What’s your greater cause?

Every once in awhile I hear the story of someone whose desire to do good is the main driver of their work, which serves as a gut check for my own path. Can I go home at the end of the day feeling proud about what I do? I’m at that point now, but it […]

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Jul
22

How redefining engagement helped this association

I’m working closely with the American Nurses Association on a wide-ranging member engagement project, and I wanted to share with you some of their thoughts on the topic. Our work involved first helping them define what engagement means for them. From there, our collaborative work team did an extensive audit of all the engagement activities […]

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Jul
19

It’s time for national and local organizations to co-engage with members

For very many association members, ”engagement” includes experiences at the local level (frequently through a chapter/component), and at the national level, through the national association. There are obviously a lot of issues wrapped up in the national/component relationship, and I’m not attempting to address them all here. But I want to pull out an important […]

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Jul
15

Why you’re measuring engagement wrong

I want to share a couple of stories about my personal engagement with some organizations. I am a member of La Barra Brava, which is the supporter’s group for the MLS soccer (football) team DC United. We’re the ones you see on TV chanting, banging drums and waving flags. Our common purpose is to be the […]

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