Engage People

Jan
26

The beginner’s guide to creating video content (on a budget)

As a former film student, it excites me to see video incorporated more and more into the marketing strategies of associations. After all, it’s an extremely effective means of communicating with your current and potential members. But it can be intimidating — and that’s why many are scared to pull the trigger. How do you […]

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Dec
27

Don’t forget the human element in online communities

Innovation can be exciting. It can also feel like being kidnapped, blindfolded and whisked away down a super highway to an unknown destination. We’re typically the passive rider who gets to reap all the benefits (and consequences), but what an exciting ride, right? We are so inclined to this fast lane being a blur of […]

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Nov
30

How to increase your association’s millennial membership

If you’re in the membership department or C-suite of an association, you may have wondered more than once in the last few years why your members are skewing older, or why you’re having trouble attracting millennials to your organization. You’re not alone. From looking at the literature, you’d probably think millennials are the most disruptive […]

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Nov
29

Engaging millennials through social entrepreneurship could change the future

I’m writing this post on the heels of Donald Trump’s election victory, one of the most stunning upsets in American political history. His defeat of Hillary Clinton overturned years of wisdom about how campaigns operate and put the spotlight on how America’s demographics are changing. Predicting the future of U.S. government is challenging, but this […]

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Nov
21

The final step in creating a chapter toolkit

This is a continuation of a series on producing a chapter toolkit. Find the previous article here. All are excerpts from the free eBook, “How to Create a Project Toolkit for Your Local Chapters.” At this point, between your group members’ work plus the templates and examples from the chapters, the toolkit should be coming together […]

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Nov
18

Why are associations losing their community value?

I’ve been thinking a lot recently about the challenges associations face in creating meaningful and engaging experiences for the communities they serve. This is, after all, the bread and butter of most associations. It’s what we should be great at: Professional networking and connections are at the heart of what associations are all about. But […]

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Nov
10

How to create partnerships for your chapter toolkit

This excerpt is from chapter 4 of the free eBook, “How to Create a Project Toolkit for Your Local Chapters.” In this one, I discuss partnering with chapters and creating a toolkit implementation pyramid: While you have some representatives on your development team, your outreach to the chapters is not done. Someone in the group […]

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Nov
07

Why creating an online community is like planning a party

I remember when I first took on the task of managing AssociationSuccess.org. In trying to fathom the role, I concluded – quite simply – that my job was to keep the conversation going. “Easy enough,” I thought to myself. After all, if anyone has ever sat next to me at a dinner table, they know […]

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Nov
04

Why it’s important your association becomes a habit

Engagement is a huge topic within the association industry. And for good reason. Our associations have tremendous value to offer, but we’re having some trouble catching (and keeping!) attention in an environment that is so rapidly transforming. As a behavioral designer, Nir Eyal is an expert on the psychology of habits. We’ve brought him into […]

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Oct
25

How to manage your chapter toolkit team

This excerpt is from chapter 3 of the free eBook: How to Create a Project Toolkit for Your Local Chapters. Once you have determined the subject of the toolkit, you need to gather your stakeholders. In my experience toolkits are most successful when they are developed by a representative group. So for the chapter media toolkit […]

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