Engage People

Jan
30

The #1 Membership Development Mistake—and How to Avoid it

Recently I attended a networking event for a national women’s organization. I enjoyed the people and inquired about membership. When I didn’t get a response I did something most people wouldn’t do: I called their headquarters and found myself speaking with a membership representative. A REAL HORROR STORY: The rep who took my call didn’t ask me any […]

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Dec
12

Why Membership is Everybody’s Business

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member – but it only takes seconds to lose one”. I truly believe that membership is everybody’s business. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, […]

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Dec
05

Belonging to an Association Could Make You Happier

Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership? One that […]

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Nov
21

Back to Basics: Membership Models

Associations exist for their membership. Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. The question of how to build the best membership structure for an association can be daunting, as it suggests an overhaul of how we do things from […]

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Nov
13

3 ways to break down organizational silos

“Silo” has become a buzzword in the association industry. It almost always carries bad connotations, suggesting a culture that stifles connection and collaboration. Silos are groups that emerge in the workplace, in departments, projects or committees, that become so insular they do not share any knowledge or efforts with other silos who may be working on similar […]

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Nov
01

Envision 2030 to save your association

When I speak with organizations struggling to revive their dwindling membership, my responses always boils down to the same mantra: Visit the future, and mind the gaps. Be aware of what and who is coming your way. I ask these organizations, have you engaged with interested young people? How much time have you invested in […]

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Oct
31

How AI will keep membership personal

Looking to the immediate future of our associations, we are faced with a tension. Our organizations are committed to expanding our membership pools and extending outreach while also continuing to engage, interact with and establish meaningful connections between our members. But as our communities grow, the possibility of really knowing our members and effectively responding […]

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Oct
24

3 keys to increasing member retention

When the end of the year rolls around at an association, some people fail to renew their membership. Maybe it’s forgetfulness, or maybe it’s a lack of value in the association or industry attrition. What can associations do to minimize this number and encourage these folks back into the fold? After years of working as an […]

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Oct
17

Seeking volunteers for an association industry campaign

You’re at a cocktail party surrounded by unfamiliar people. New faces loom, eager to strike a conversation, but there is one hurdle you know you’re going to have to heave yourself over each time they try. “What do you do?” one friendly stranger asks. Here it goes again. “I work in the association industry.” “The what?” […]

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Oct
14

5 ways to transform your team’s brainstorming

Great ideas don’t appear out of thin air. If you want your team to start taking more innovative approaches to solving organizational problems, you may need to change the way you work. The Canadian Society for Medical Laboratory Science (CSMLS) is an association with big dreams but a modest budget. Yet, it has won several […]

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