Engage People

Apr
26

Co-Creation: The Value is in the Process

In another life, as a middle school English teacher, my classes would kick off the year by proposing, discussion, and voting on a class constitution, a list of expectations, norms, and promises we would agree to uphold for the rest of the year. Year to year, and class to class, the lists didn’t look that different. […]

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Apr
16

The Influencer Marketing Tool That Made All The Difference

Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. The event was premised upon collaboration, and we were committed to the idea that the success of the summit would lie in the active participation of the attendees. This meant that we were not just promoting an event, but inviting people to […]

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Mar
27

No More No-Shows: How to Increase Attendance at Free Events

So you are planning a free educational event. You’ve developed top notch education, opened registration and before you know it, the event is sold out. Work over, right? Not exactly. There are things you can do now to reduce the number of empty seats on the day of the event. Why should you care about empty […]

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Mar
26

Pitch Competition: What Does the Future Hold?

As part of our upcoming virtual conference, SURGE Spring, we are holding a pitch competition. We want to make sure that the sessions we’re holding are deeply reflective of our community’s interests, and what better way to make that happen than to put it to a vote? Although the line-up for the spring conference is already determined, […]

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Mar
19

SURGE Spring Line-Up: What’s In Store at the Summit

It is with great excitement and anticipation that we announce the full SURGE Spring session and speaker line-up for our May 2nd-4th interactive virtual summit. Our twelve sessions all explore the theme of transformation, rooted once again in the belief that our best resource for change is collective knowledge. Just like last time, an attendee chat will run […]

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Mar
12

How Industry Trends Shape Member Expectations

Trends weave their way into the fabric of an industry in many different ways, and through many different channels. One interesting thing to consider is the way in which larger business developments transform our expectations, and therefore change the ways that consumers imagine interacting with organizations. The most impactful expectation trend we are witnessing at the […]

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Mar
08

Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

For many associations, our traditional national conferences are like classic BMWs – four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. Maybe they want something more hip and nimble, affordable but providing solid quality. They might […]

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Mar
01

Before They Get Away: Board Member Exit Interviews

An association volunteer has committed four years of their professional life to serving on your association’s board of directors. They have been involved in the most important decisions that your association has faced over the last four years. They have held innumerable conversations with your association’s members. They have interacted with the association staff and have […]

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Feb
22

Give Your New Member Engagement Program a Makeover

Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively. […]

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Feb
05

Four Ways to Get the Most out of Video at Your Next Event

Imagine being seated in a giant general session room with thousands of conference attendees. The lights go down, the crowd’s excitement builds, and the giant screens light up with….a PowerPoint presentation. Event fail! Everyone instinctively knows that an upbeat and engaging video is a great way to kick off a conference, but few people take the […]

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