Author: Ashley Neal

Content Intern at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

Jul
17

Navigating change tops association industry articles this week

The COVID-19 pandemic has really shaken things up, so it’s no wonder this week’s Friday 5 is full of articles helping to navigate some important topics on change. Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s trending. This week? You’re focusing […]

DETAIL
Jul
15

The 1 thing you can learn from Gritty

Take a guess: What is 7-foot tall, has orange fur, giant googly eyes and wears Flyers’ gear? Gritty! Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Described by the NHL as the “ultimate Flyers fan,” Gritty’s “talented but feisty” and “loyal […]

DETAIL
Jul
10

How advocacy fits into your organization’s fundraising strategy, and other top read association articles this week

Everyone loves a good secret weapon, and it seems association professionals really love the kind that’ll help in producing great content. That’s perhaps why a webinar tops our list of the Friday 5.  Every Friday, we pull five articles our audience liked most from our weekly newsletter, which helps us all keep up with what’s […]

DETAIL
Jul
07

Why associations should drive innovation

Associations connect mentors with mentees, offer professional development and continuing education courses, write rules and regulations for their industries, and innovate every chance they have. But what does it mean to truly innovate? Innovation is a word heard frequently in conversation with association professionals, but do we actually understand the importance of associations driving this […]

DETAIL
Jul
03

4 ways nonprofits are changing, and other top read association articles this week

Every Friday, we pull five articles our audience liked most from our weekly newsletter to help us all keep up with what’s trending. This week? You’ve got leadership in mind. Starting with tips and tricks to find a mentor, thought leadership from your favorite SURGE speakers and seeking trends in philanthropy, association professionals were all […]

DETAIL
Jul
02

Advocating for your mentee – dos and don’ts

Stepping into the role of mentor means more than just giving advice. It means taking interest in the goals of your mentee and using your skills and experience to help them achieve these goals. In many cases, the relationship between mentor and mentee grows to become not only a source for professional advancement, but also […]

DETAIL
Jun
24

Want to keep your members? Make it easy to cancel

In many cases, canceling or downgrading a subscription or membership is a frustratingly long and complicated process in an effort by organizations to dissuade their customers from leaving. “It is always hard to lose a customer, especially if you put a lot of effort into getting them to sign up for your products/services in the […]

DETAIL
Jun
16

How content curation combats information overload

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult.  Spark Consulting published its first whitepaper, […]

DETAIL
Jun
11

3 Organizations Using Creative Social Media in Light of COVID-19

Tensions run high as the world deals with the effects of COVID-19. Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences.  Let’s take a look at these three organizations and see what we can learn: The National Cowboy & Western […]

DETAIL
Jun
10

Ready to talk about racism at work? Here’s where to start

In all 50 American states and in over 15 countries, protests continue over the systematic oppression of Black people. Intentional or not, racism happens every day in all facets of life. With the killings of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more, staying silent on these acts is no longer an option. […]

DETAIL