Author: Ashley Neal

Content Intern at AssociationSuccess.org | [email protected] | Website

Ashley joined the AssociationSuccess.org content team in March of 2020. Having previously interned with Innovative Advertising, a division of People Who Think, LLC, Ashley discovered her love for mass communication through hands on experience. Ashley is passionate about making a safer, and healthier environment through education, and does what she can to make the world a better place.

Sep
18

5 resources for boosting recruitment and retention

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. From why you should look for “good fits” when hiring to how to inspire your members and employees, this week’s Friday Five is all about growth. […]

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Sep
17

3 tips for moderating tough conversations

With the increased use of social media platforms in our professional lives due to COVID-19, organizations are having to monitor online activity more than ever. Usually a simple job, moderating becomes difficult in times of high stress, political strife and other emotional instances.  In times like these, especially as voters in the United States near […]

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Sep
16

Want to look better on Zoom? Take our workshop!

I remember the first time I used Zoom: the many technical difficulties, cameos from children, pets, greenscreen backgrounds and an inability to feel completely comfortable on camera.  When COVID-19 first began it was understood by most that these things were normal and could be overlooked. But now, as video conferences become the new norm, it […]

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Sep
15

Why associations shouldn’t look for “good fit” when hiring

If you’ve ever had a hand in the hiring process at your organization, you’ve probably heard the phrase “good fit” many times. Will this candidate be a good fit in our organization?  Searching for a candidate who will fit in nicely with your existing culture is great if you are content with the current culture […]

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Sep
14

Why this association CEO cautions against DIY

When I started working within the association space, I couldn’t help but notice a recurring comment with many professionals I spoke with: “There’s an association for EVERYTHING.” And they were right! In almost every industry I could think of, I found an interesting association working to support its industry. Finding these associations has been one […]

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Sep
11

5 articles to influence your culture and online presence

Virtual communications and successful cultures are top of mind in this week’s Friday Five. Beginning with benefits sponsors do and don’t want, and ending with a TED Talk on social media exploits, association professionals are focusing on their online presence. Every week, we pull five articles our audience liked most from our newsletters to keep […]

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Sep
10

2 membership ideas to steal from this report

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated’s latest Membership Marketing Benchmarking Report.  The report provides important data and analysis on membership organizations and their members, offering insight into new membership models, communication methods, dues increases, best practices and […]

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Sep
04

5 articles association professionals are reading that encourage growth

This week, association professionals have self evaluation top of mind. Starting with overcoming imposter syndrome and allowing yourself to be disruptive, this week’s Friday Five encourages personal growth. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. How do we come up with this list? […]

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Sep
03

How associations can predict and prevent member churn

As COVID-19, natural disasters, political scandal and social unrest has roiled 2020, it’s no surprise that many are seeking to look to the future. While technically impossible, predictive modeling can help us discover patterns in member behavior and even predict their future actions.  Thomas Altman and Dray McFarlane, predictive analytics experts and co-founders of Tasio, […]

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Sep
01

How being disruptive truly makes a difference

Considering it’s typically negative connotation, disruption is not the first word that comes to mind when I think of making change. Innovation, revolution, restructuring or even transformation maybe – but never disruption. It wasn’t until I came across a 1995 article from the Harvard Business Review describing the theory of disruptive innovation that I began […]

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