The top articles of 2016
As 2016 comes to a close, we’ve taken the time at AssociationSuccess.org to reflect on how far we’ve come, and where we want to be as an organization a year from now. As we have not even hit the one-year mark of our existence, our New Year’s resolutions are all about growth in major ways. […]
Don’t forget the human element in online communities
Innovation can be exciting. It can also feel like being kidnapped, blindfolded and whisked away down a super highway to an unknown destination. We’re typically the passive rider who gets to reap all the benefits (and consequences), but what an exciting ride, right? We are so inclined to this fast lane being a blur of […]
Will your association survive a cultural change? Take the quiz to find out
There are plenty of articles that define culture, explain what a high performance culture looks like and gives angles on creating one. But here, we want to provide direction for anyone tasked with creating culture change. It is assumed you understand what culture is, you have decided to make a change and you want to […]
The link between office design and culture
I saw a presentation several years ago from an association CEO who had recently redesigned their office space. He started by talking about the core values of the organization, which included one like “Having fun.” This was a place that viewed fun as an integral part of getting their work done. He then showed a […]
How a culture of collaboration expanded our reach
When I interview potential new employees, I like to show them our version of a staff chart. I am always met with surprise. “This doesn’t look like the traditional box and line drawing I usually see.” That’s because it isn’t. When I first took over as CEO at the American Society for Parenteral & Enteral […]
Let’s redefine what it means to dress for success
Whether or not you have a written policy about it, all organizations have a dress code. It’s a part of your culture — the kinds of clothing you are expected to wear (or not wear) actually says something about what is internally valued at the organization. But I don’t think most organizations realize this. They […]
4 lessons from millennial association members
Jamie Notter hosted an all-Millennial panel to discuss common questions in the association space regarding the largest generation in U.S. history. The impetus came from Beth Burchill, a Millennial who works at the American Counseling Association. She was fired up after having sat through yet another conference session where a Baby Boomer preached about how […]
Associations should sell solutions, not products
I was inspired recently by a quote I saw posted on LinkedIn that really struck me: “It’s Not the Products You Sell, It’s the Problems You Solve.” And I thought about this perspective for our clients and for associations selling membership in particular. From what I see in my business – selling solutions is what […]
How to hire your next rockstar employee
Most of us think we know the best way to hire someone, and it looks roughly like this: First, you post a job opening with a brief description of responsibilities and expected level of experience, and then you sift through paper resumes and cover letters to prioritize the candidates (LinkedIn is probably involved these days), […]
How to increase your association’s millennial membership
If you’re in the membership department or C-suite of an association, you may have wondered more than once in the last few years why your members are skewing older, or why you’re having trouble attracting millennials to your organization. You’re not alone. From looking at the literature, you’d probably think millennials are the most disruptive […]