Thanks to our speakers, whose ideas sparked such great conversation.
November 7th 12-1PM EST
In this session we’ll explore key trends in the rapidly evolving market for lifelong learning and their implications for trade and professional associations.
We’ll consider how technology is transforming areas like workforce and career development and the role approaches like microlearning and microcredentialing will play in association business models going forward.
Participants will leave with big, but actionable ideas for taking their learning programs into the future.
November 7th 1-2PM EST
A recently published study on innovation concluded the difficulty of an individual effecting meaningful organizational change in any position but a senior level one.
But is that true? Can people without power title still influence or steer the direction of an organization? How can this be done in a cooperative, rather than a combative, way? And what might this look like?
Hear from a collective of current and former association professionals who have been through the trenches on their own leadership journey. Now in positions to lead, the three panelists will discuss their strategies for growth and positive change, the challenges in current association structures and those cringe-worthy moments we hope no one got on film.
November 7th 2-3PM EST
Artificial Intelligence is creating both opportunities and risks for our organizations as it transforms the landscape in which they operate.
Advancements in AI offer exciting new options for automation, personalization, and decision making. At the same time, we are also facing the prospect of entire industries being replaced and many of the traditional functions of associations becoming obsolete.
How do we take advantage of this exponential technology? How can your association leverage the power of AI to improve the way you connect, engage, and provide service to members? What would it look like for an association to drive its operations, decision making, and member experience with significant assistance from AI?
November 7th 3-4PM EST
The workforce development problem in your industry is very real. How can your association pivot towards engaging both younger members and employees?
This session will see Bryan Kelly moderating a discussion between CEO Scott Wiley, and Sarah Sladek, an expert in engaging future members and talent.
As CEO of the Ohio Society of CPAs, Scott realized his association needed to consider what their industry would look like 15 years in the future, and implemented some radical programs as a result.
His experience, combined with Sarah’s invaluable insights, will form the basis of this exciting and necessary conversation about how we can look to the future to face the current workforce crisis.
November 8th 12-1PM EST
Association leaders today have more decisions to make and less time to make them. Coaching your team on how to embrace the analytical mindset and make evidence-based decisions quickly and confidently will be critical for your association and your career.
An analytical mindset includes asking powerful questions and communicating clearly (internally and externally) in a way that is designed to ensure shared understanding toward the common goal of adding value. Analytical leaders understand context, culture, and strategy in addition to data.
This session will see Bryan Kelly moderating a discussion between thought leader Wayne Eckerson (author of Secrets of Analytical Leaders) and Debbie King, CEO of Association Analytics. Come along to learn practical steps for how to be a role model for effective decision-making in your organization.
November 8th 1-2PM EST
How can one conference cover all the ideas surging through the association space?
This session delivers some to you rapid-fire. Although this segment is hosted by Lowell Aplebaum, we have several surprise speakers who have captured their ideas on film for you. You’ll want to take notes; the concepts might be meaty, but each speaker will present their idea for 5 minutes before we move onto the next.
We’ll cover topics centered on preparing for tomorrow by taking action today.
November 8th 2-3PM EST
“Our departments have conflicting goals. They have trouble communicating and understanding each other. Consequently our broader organizational message is fragmented, and we’re not as effective as we could be.”
Does this sound familiar? Is there a way to break the barriers within our organization’s departments, and remove the ‘us and them’ mentality that comes with them?
The session is comprised of association professionals from a range of departments, as well as a team-building facilitator. They will share stories from their own experiences witnessing these communication barriers, and also how they work to overcome them.
November 8th 3-4PM EST
Join Sharon Kneebone, CAE, IOM; Addy Kujawa, CAE; and Cecilia Sepp, CAE for a paradigm-smashing discussion about the professional society membership model and its future. In addition to having experience as CEOs, all of our panelists have been membership directors and/or component relations professionals.
This session will probe the notion of membership models to consider the relationship between membership dues and the value your association offers its members. Our speakers will also explore wider questions of workplace culture, networking, and engagement.
Are dues a fee or an investment? Are they really too expensive – or is your organization just not worth it? Are your members getting any benefit from their dues? And is there value to the ‘Value Proposition’?
November 9th 12-1PM EST
The principles articulated in Eric Ries’s The Lean Startup have been applied by entrepreneurs around the world, but are they relevant to associations? After all, we’re not startups.
In their recently released whitepaper, Innovate the Lean Way, Elizabeth Weaver Engel and Guillermo Ortiz de Zarate make the argument that the lean startup approach is vital for associations, because, like startups, we’re operating with limited resources, so it’s critical that we invest them efficiently.
Join Elizabeth, Guillermo, and Ann Mei Chang, former Chief Innovation Officer of the U.S. Global Development Lab at USAID, for an engaging discussion of the challenges associations face innovating effectively and how lean startup principles can help.
November 9th 1-2PM EST
Who is responsible for membership in your organization? What about for member recruitment? Let’s not forget member retention—which department holds that responsibility? Are you really sure?
This session focuses on sustainable membership growth as an organic element driven by the chief staff executive throughout all the silos of an organization.
Generally, as goes the focus of the chief staff executive, goes the organization. We will explore strategies and tactics for growing your organization in a member-ROI-centric manner.
November 9th 2-3PM EST
Associations need help. We need speakers, writers, volunteers, mentors, and leaders. We also need learners, and networkers, and curious minds. All of this requires some degree of member engagement and right now there seems to be trend of disengagement.
Healthy, vibrant associations need engaged members. This session is about attracting engaged members, engaging new members, and helping existing members to become more engaged.
November 9th 3-4PM EST
The topic of ‘non-dues revenue’ is raising some interesting questions within the association space, and provoking some more fundamental concerns about the nature and mission of our organizations.
There are those who are skeptical, or even fearful, of non-dues revenue attempts, seeing them as cash grabs that are in conflict with the aims and values of their association. But is this perhaps due to a lack of a cohesive organizational strategy?
If so, how can we pursue revenue opportunities that actually strengthen our organization’s relationships – with members and industry partners alike?
We are a CAE Approved Provider.
Thanks to our volunteers, whose ideas were the very backbone of this event.