Bio

Bruce Rosenthal

Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue and add member/constituent value.

Previously, he held senior-level positions with associations and not-for-profit organizations. He understands the “ins and outs” of association structures, governance, member services, advocacy, education, revenue streams, and conferences.

He directed a successful corporate partnership program for a national association, launching the program in 2009 and revamping it twice to keep pace with changes in the economy and the evolving needs of corporate partners. He demonstrates leadership in identifying and fostering corporate partnership and sponsorship best practices, opportunities, and solutions as convener of the DC-Area Partnership Professionals Network.

Recent Articles

Renewing Corporate Partnerships: A Win-Win Strategy

Written by Bruce Rosenthal

Remember what the term ‘partnership’ is really about.

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Six Lessons I Learned from Listening to Partnership Professionals

Written by Bruce Rosenthal

A recent survey revealed the importance of strong, mutually beneficial partner relationships.

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