Robbie Kellman Baxter

Robbie Kellman Baxter created the popular business term “Membership Economy”. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

Recent Articles

4 Lessons on The Membership Economy

Written by Robbie Kellman Baxter

Robbie covered a lot of ground in her webinar. Here are 4 main takeaways.

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