Lisa Vivinetto

Lisa Vivinetto is a co-founder and the Chief Marketing Officer of Dynamic Benchmarking, a software company specializing in web-based benchmarking for professional and trade associations. She has been in the business of performance improvement since graduating from college, first in the field of training and development, and now helping associations and their members understand the power of benchmarking and peer to peer comparison. As an executive and sales educator Lisa knows first-hand the value of performance data to a company’s success and truly believes that you “can’t manage what you can’t measure”. Today, Lisa uses her experience as a career marketer, training and development professional and sales executive to introduce business leaders everywhere to the latest innovations in benchmarking.

Recent Articles

What New Members Want

Written by Lisa Vivinetto

Welcoming new members at in-person events sets the tone for engagement.

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