Danielle Duran Baron

Danielle Duran Baron is the Executive Director of the CAATE, Commission on Accreditation of Athletic Training Education, the national accreditor of professional, post-professional and residency athletic training programs. She joined the organization in September 2018. Prior to that, Danielle was the Chief Marketing Officer at ABET, the global accreditor of college and university programs in STEM disciplines. In that role, she directed the organization through an award-winning rebranding initiative and managed the efforts of the marketing, communications and events staff to reflect ABET’s global scope and to reach an increasingly diverse audience.

Bringing 20 years of global experience in communications, branding, marketing, events and business strategy, Danielle has worked in the nonprofit, private and government sectors in the United States and overseas. A journalist by training, her work has been published in the United States, Europe and Latin America.

When not working or volunteering, she enjoys spending time with her family, traveling and teaching her sons Portuguese. Danielle has a bachelor’s degree in communications and international relations from Randolph-Macon Woman’s College, a master’s degree in journalism from New York University and an executive MBA in marketing from Ibmec Business School, in Rio de Janeiro.  She is also a Certified Association Executive (CAE) and an ASAE Diversity Executive Leadership Program (DELP) Scholar.  A native of Brazil, she is fluent in English, Portuguese and Spanish and conversant in French and German.

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