Bio

Bruce Rosenthal & Norissa Giangola

Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue and add member/constituent value.

Previously, he held senior-level positions with associations and not-for-profit organizations. He understands the “ins and outs” of association structures, governance, member services, advocacy, education, revenue streams, and conferences.

He directed a successful corporate partnership program for a national association, launching the program in 2009 and revamping it twice to keep pace with changes in the economy and the evolving needs of corporate partners. He demonstrates leadership in identifying and fostering corporate partnership and sponsorship best practices, opportunities, and solutions as convener of the DC-Area Partnership Professionals Network.

Norissa Giangola is the Managing Partner of Coqui Marketing – a full service strategy, innovation, and marketing firm headquartered in DC.  She works to help her clients to innovate, influence, tap new markets, and engage stakeholders – with a focus on helping make big ideas happen, no matter the challenges. Among their services, Norissa works with associations to develop new revenue strategies, including corporate partnership programs, new content lines, and paid member engagement.

Norissa has worked on 5 continents to serve some of the world’s most successful consumer brands and associations thrive, including AARP, LeadingAge, ASQ, USP, FairTrade, World Wildlife Fund, The Coca-Cola Company, BlackRock, Frito-Lay, Procter & Gamble, Sodexo, The World Health Organization.

Recent Articles

Developing a Non-Dues Revenue Strategy for Sustainability

Written by Bruce Rosenthal & Norissa Giangola

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships.

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