Bio

Robert Silverstein

Robert is the Principal of Advertising Sales Experts, Inc. He has over 30 years of experience in all aspects of publications and tradeshow sales and management. He has worked for both commercial and association publishing organizations and has lead national sales teams which have consistently exceeded their sales goals.  He has also been an active member of the association community including serving as Chair of the ASAE Communications Section Council and has been a frequent speaker at ASAE and other industry events. In addition, Robert is an adjunct member of the faculty at the University of Maryland where he teaches courses on marketing and sales management. Robert can be reached at: .(JavaScript must be enabled to view this email address) or by visiting http://www.adsalesexperts.net.

Recent Articles

Is Your Sales Commission Plan Working Against You?

Written by Robert Silverstein

Some radical recalculations could speed you towards your revenue goals.

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Successful Association Sales: Selling Value Instead of Products

Written by Robert Silverstein

How value is different from cost – and how we can model our offerings accordingly.

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