So many times people came to me and said, “There’s no place for me to be heard or seen” or “It’s such a saturated marketplace! I’m not even going to bother trying to share my story.” Even more so, the concept of storytelling has gotten a somewhat bad reputation lately because so many people are using it as a sales technique. Stories sell because of their engaging and persuasive powers and the kind of emotional, empathetic, and behavioral responses they elicit.
But long before it became the hot marketing and sales trend as it is quite known to be now, storytelling, from the start of the universe, has been a human connection to all. So don’t think of it in terms of a sale you’re going to gain something by sharing your story. Instead, think of it in terms of “I get to meet somebody new”, “I get to make a bigger impact and a bigger imprint in the world by sharing my personal experience with somebody who really needs to hear it.” It’s really all about forming connections and the genuine desire to share experiences, lessons learned, and things that are meaningful to you and potentially valuable to others.
I like to talk about storytelling in terms of a slice of life, an absorbable lesson that you can share with somebody. In the spirit of sharing, I want to share some quick inspiration and tips on ways that you can use your story, message, and voice to make an even bigger impact in the world. There are three questions you should always ask yourself:
- What lesson of mine can I pass on today? Find something that struck you, in a small of big way, something that would be valuable to someone else.
- Who needs to hear this lesson? Every good story or message needs a receptive audience to hear it. Put some thought into why this would be something they want to hear, what value it would bring to their lives, or what they might get out of it.
- In what format should I express it? Storytelling is done through speeches, videos, personal essays, books, online courses, social media, etc. There are so many ways for you to make an impact, even in a saturated marketplace. So ask yourself what lesson you’re supposed to share that day and get to work on sharing it.
The most important part about storytelling is that you have a consistent practice. That doesn’t mean you have to consistently share with the large market. A story can happen in a private conversation, in an email or a text message to a close friend. Start sharing your lessons and see the power of storytelling for yourself.